Why Sudler eHealth?

Healthcare is all we do at Sudler & Hennessey. As one of the world's largest healthcare agencies in the world's largest communications group (WPP), we have a long, proven history in this multi-faceted market. We've emerged as leaders in the field, driving strategic insights and integrated marketing campaigns for our global pharmaceutical, device, diagnostic and bio-tech clients.

As the eHealth movement grows in scale and complexity, we continue the Sudler legacy of influencing behaviors and maintaining dialogues with healthcare providers and their patients. As either tacit or overt approvers of product procurement, uptake, and importantly, use. But physicians are accustomed to dealing with data, and want to see the clinical impact of every decision they make -- even the technological ones. That's why HIT companies turn to Sudler for strategic guidance in the development of evidence-based technology. It translates into a rich ROI for tech companies -- and measurable benefits for physicians.

"Evidence-based technology translates into a rich ROI for tech companies -- and measurable benefits for physicians."

We support every facet of your
healthcare business:

  • Product development and user experience
    Product ideation and feasibility testing; navigational architecture leveraging industry experience with HCPs and their clinical workflow and management; user exprience design and consulting
  • Strategic Planning and Market Development
    Government & health system relationship management; physician and stakeholder engagement strategy, RFP development; Identification and quantification of new partnership opportunities; Targeted product bundling, service offering
  • Branding and image management
    Rebranding in the healthcare space: assuring non-health brands resonate with new audiences; health target profiling and training
  • Product marketing
    HCP experiential training; HIT conversation curation; creation and development of integrated channel communications materials; conference marketing and support

The powerful advantages of
Sudler eHealth:

  • Combines proven digital expertise with deep behavioral understanding of physician .and patient populations
  • Navigates change, pinpoints opportunities, and facilitates dialogues with healthcare decision makers
  • Translates technical data into clinical relevance
  • Offers a broad array of professional and patient services and communications




79% CLINICIANS VERY INTERESTED IN MOBILE TECHNOLOGY AND 21% UN-INTERESTED
89% USE MOBILE COMMUNICATION DEVICES. BUT TECHNOLOGY NEEDS TO FIT INTO THE WORKFLOW OF PHYSICIANS AND WHEN IT DOES THEY ARE CLEARLY EARLY ADOPTERS; BUT THIS IS NOT ALWAYS THE CASE. 11% NON-MOBILE
SOURCE: Vecchione A. Physicians like digital tech, but adoptions is slow. InformationWeek Web site.
Published April 20, 2012.
Accessed April 23, 2013.